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Corporate reports are content champions! They contain countless facts you can use for a yearlong communication: on the economic development, sustainability achievements, employee satisfaction, strategic goals and much more. Use them to push your report!
Push Reporting benefits
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Social Media posts keep your report present all year long.
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Expansion of audience
Selected content draws the attention of additional target groups.
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Return on invested budget
Your invested budget pays off with an increased reach.
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Synergies for corporate communication
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Targeted content for your audience
Reach your target group with specifically selected content.
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Proof of relevance internally & externally
Fullfill internal KPIs to prove the relevance.
- How it works
- Watch the video
Push Reporting exploits hidden potential and improves return.
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Today’s paradox
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Companies take an enormous effort to produce their reports. But as soon as they are published, stakeholders are expected to find the reports themselves. No other comparable cost-intensive product would be communicated so little.
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Content production for each report causes an enormous effort. In comparison, communication activities are planned with a much smaller extent.
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Six-figure budgets are invested to create a report. On contrary, companies spend a minimal amount on communication.
Large amounts of time invested
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- Workload
- Budget
- Time
Oops, this pretty much describes our last report communication efforts.
What our survey* found
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* Source: Vienna University of Economics and Business, 2024, N=55-57 stock-listed companies (DAX, MDAX, TecDAX, ATX, SMI)
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Push Reporting
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Push Reporting uses everything that is already there. It takes exclusive information and sets it into scene on social media. Facts like employee figures or CO2 emissions, KPIs or CEO quotes are valuable for your stakeholder – and for yourself in order to increase your reach.
Promote your report!
- Create a strategic communication plan throughout the year.
- Paid ad campaigns effectively support your goals.
- Even with low budgets, you can broaden your reach significantly.
Unique user visits after online report publication
Regular social media postings draw the attention of your stakeholder and provide them with the information they need.
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Successful Push Reporting campaigns
Merck Group Corporate Responsibility Report 2018
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A targeted ad campaign supports the communication – in 2017 the campaign led to 60.000 additional visitors.
Merck is a multinational pharmaceutical, chemical and life sciences company – and listed on the DAX index of Germany's top companies.
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The strategic communication plan of METRO AG focused on the ten months after the publication of the digital report and encompassed 20 assets published on LinkedIn, Facebook and Twitter.
Within the first 4 months after publication the visits showed an increase of over 40%.
METRO is a leading international wholesale company with food and non-food assortments.
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Covestro planned and produced several social media assets for the annual report that were published on Twitter, LinkedIn and Facebook.
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Contact & more information
Want to learn more about your report’s potential?
Download Whitepaper
Download our Whitepaper on Push Reporting for all information and details collected in one place.
- nexxar lab - Report Communication
- LinkedIn - nexxar Digital Reporting Community
- nexxar lab - Why we campaign?
- nexxar lab - Success Story Merck Group
- nexxar lab - Success Story METRO AG
Get in touch
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Join the conversation
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